Rendering Services: Things to Mention in the Brief

A 3D rendering brief should be well-written and properly structured to ensure that both clients and 3D artists understand every aspect of the future design. It needs to describe various points that include the project’s purpose, type of images, style, and the visualization’s overall mood. In CUUB, we always pay a lot of attention to the point brief that we receive from the client. The clear brief helps us in understanding the specific results that our clients are looking for and their target audience. It also reduces potential miscommunications and makes it easier to manage the project.

 So let's start with the key points which should be in the brief. Firstly, there are three relevant questions that the goal of the project needs to answer: What specific type of project are you trying to show? Who is its target audience? What is the kind of effect you are trying to achieve? Also, the clients have to make sure that they keep the purpose of the project to only two sentences. Most of the time, a single sentence is enough but they can also add another one if needed. 

Therefore, depending on the presentation’s goals, several types of exterior 3D renderings will perfectly match them as Hero, Semi- Aerial or Aerial views. Clients usually know their preferences, but they also would never refuse an expert suggestion from the artists. Also, will be a good addition to specify the number of images and to get the markups for the camera angles.

The 3D exterior rendering services are not just an eye-catching marketing visual. It’s an image that causes emotions – and for this reason, the picture must be atmospheric and have a certain “mood”. This is achieved by very specific instruments, the most important of which is light.


That’s why the client should indicate the time of day for the 3d exterior design rendering services company – day or night, morning or evening. In addition, it is important to add the final details of the environment, namely people, animal cars, and weather conditions.

 In addition, the brief should naturally include a key date - the deadline. Deadlines will always be important. If there is a time-bound project, clients might want to add time limits to your 3D rendering brief. Doing so can help the 3D rendering studios organize their work to have the visualizations ready on or before a set deadline. Make sure that the deadlines are realistic from the beginning. It can take anywhere from a few hours to several days to create a single visualization depending on the type of rendering. 

In the meantime, it is really necessary to provide project drawings and a 3D model. This key point includes building elevations, building sections, floor plans, and roof plans. All this information is crucial for describing the scope of work and getting accurate results for any commercial project.

Don`t forget to ask about the second part of the brief, which should include all available characteristics and parameters about roof materials, trim, window and door frames, shutters, walkways, and wall finishes. These specifications are crucial for the proper transmission of an architect’s idea. The availability of all the necessary information will directly affect the final result. If the Architect forgets to mention something important here, the exterior visualization might need major corrections and more time and the clients should understand that. It is also important to describe the environment in which the building should be situated. This part of the instructions requires such documents as a site plan, landscape plan, site photos, google maps coordinates, and greenery preferences. The more, the better – for the entourage greatly influences the overall picture.


Many architects and designers find themselves at a loss when they need to submit their first CGI project brief for an architectural visualization studio. And don’t get me wrong — it’s perfectly fine to not always provide everything on the list. A professional studio will do its job well in any case. But the more items from the list the 3D visualization team gets, the more quick and smooth the whole process will be. 


Written by

Alina Kandibolotska
Chief Operating Officer

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