Stories from the studio

When legacy is discussed, we frequently visualise old, stunning, dusty, and frequently inoperable structures. Buildings that offer a glimpse into a bygone era and may seem quite different from the neighbourhood’s contemporary architecture. Heritage, however, is more than just old structures and patina; it serves as a reminder of the world's struggle and progress.

3D visualization opens up the brand new innovative opportunities to present your inspiration in construction competitions easier than ever before. It helps to rise out between the competitors and assemble a strong impact — what precisely separates a worthy project from a winning one. Why? In detail, an investor gets lots of certification packs from bidders. He is just about drowning in estimates, plans, and drawings, which seem very similar. There is a simple key to that problem — 3D architectural renderings. While an architecture professional participates in tenders, the visuals are the initial feature that commissions observe when they pick the winners.

Today we keep on talking about some post-production features. Post-production has to be an asset in each artist’s arsenal when it comes to creating 3D scenes. How you use it within the scene - is entirely up to you. It can be as dramatic or unpretentious as you want. Used rightly, post-production can speed up your workflow and take your renders to the next level.

What are the different types of 3D animation out there? And what are the various 3D animation methods out there? By creating environments in 3D animation, animators can transport viewers to previously unexplored locales that are impossible to film. The distinction between what is real and what is imagined is increasingly muddled thanks to this animation technique's constant improvement and ground-breaking innovations. In contrast to conventional 2D animation, 3D animation increases the subjects' height, width, and depth to produce lifelike details and realistic textures.

CGI post-production is the last but not in any way the least imperative part of working on an architectural render. It characterizes the overall appeal, atmosphere, and hence the effect and marketing success of a picture.

Planning for cities, suburbs, and rural areas involves a dynamic set of objectives that are crucial to the development of sustainable cities. We must successfully construct the boundaries between each, where urban meets suburban, and where suburban meets small town, in addition to taking into account what is there within each. Urban sprawl, or what occurs when communities expand quickly from city centres, has drawn the attention of urbanists in recent years. What happens when cities "sprawl" out of control, and can egalitarian communities be created through the New Urbanism design principles? Planning methodology known as "New Urbanism" was developed as a counter to the post-World War II development trend of urban expansion. 

A 3D rendering brief should be well-written and properly structured to ensure that both clients and 3D artists understand every aspect of the future design. It needs to describe various points that include the project’s purpose, type of images, style, and the visualization’s overall mood. In CUUB, we always pay a lot of attention to the point brief that we receive from the client. The clear brief helps us in understanding the specific results that our clients are looking for and their target audience. It also reduces potential miscommunications and makes it easier to manage the project.

One of the key elements in bringing your 3D graphics to life is the camera angles. Different perspectives have an impact on minute details, the local context, architectural highlights, and ultimately the perception of the projects. It is focused on striking a suitable balance between the prominent building features and the community.

What is taste and is it important in architectural visualization? I thought what makes a good render outstanding, why some works, being of good quality, pass by our attention, while others are reflected in our memory and give pleasant emotions?

Place branding has evolved into a vital element of city marketing strategies that highlight the enticing aspects of the cities. Place branding could help the city's economy flourish and improve the quality of life for both locals and tourists. Sebastian Zenker, an associate professor at Copenhagen Business School, defines place branding as the intentional management of upgrading, changing, or creating the place brand in the minds of the place consumers.