Stories from the studio

Have you ever purchased or sold real estate? The real estate market of today will then become clear to you. Virtual reality is already changing the real estate sector. Virtual reality technology has the potential to help real estate brokers expand their companies, attract more clients, and offer top-notch services.

Renderings play a crucial role in the presentation of a project in this era of intense marketing, where architectural ideas increasingly seem to focus on hyper-realistic representation to persuade clients (or the jury in the case of architectural competitions) that the upcoming construction will achieve just as much quality as the visual fantasy. Because of this, new upgrades and rendering-specific software are released every year.

A response to urban planning and thinking methods that rely too much on our sense of sight is sensory urbanism. The concept promotes paying more attention to not just how our cities appear but also how they feel, smell, and sound by renewing an appreciation for the senses that have been ignored.

We at CUUB studio are constantly at the forefront of learning about and putting the most recent techniques for 3D architecture visualization into practice. And in this post, we'll discuss the most recent tools that enable architects to create sustainable ideas. You'll learn about the cutting-edge digital technologies that may assist you in further enhancing and presenting your environmentally friendly ideas. Let's get started now!

The art of introducing and selling projects to clients has been altered by architectural animation for presentations. It provided architects the ability to figuratively 'create' imaginary castles before the audience. Interactive graphics are effective tools because they are surrounded by beautiful surroundings and are vibrant and audible. CGI made it possible for professionals to present potential clients their visions in photorealistic quality and motion.

When it comes to thinking about designs that will be beneficial for everyone who utilizes or is impacted by their spaces, including their clients, architects take a great deal of responsibility. Environmental, Social, and Governance metrics, or ESG as it is more widely called, are a new holistic approach to planning for a better future that many people are referring to. These topics include sustainability, social inclusion, economic opportunity, and overall urban equity.

In movies, architecture is frequently dismissed as scenery, yet the camera emphasises how important it is in real life. Writing and filmmaking have long been fascinated by architecture, and some of the most famous movies in history are remembered for their settings. An important portion of a movie's plot is set by the architecture, which also contributes significantly to the screenplay, as was the case with the recently renowned South Korean film Parasite.

Buildings have been discovering methods to take advantage of what rooftops can contribute to urban life as cities become more vertical. Because of the occupation of the roofs, contemporary architecture has acquired access to sunshine, natural air, and the horizon through halls for parties, restaurants, swimming pools, and other programs, making them appealing for both residential and commercial buildings.

Photorealistic CGI is an amazing tool for architects. It’s the most practical visual solution for project presentations, portfolio updates, marketing activities, and contest entries. At the same time, 3d visualization offers limitless possibilities for the architecture professional’s artistic expression. And it is the choice of weather and season that allows one to create not just an informative, but also a truly atmospheric rendering.

A different approach to work for architects is virtual reality. For your design workflow, it offers a powerful tool with limitless potential when combined with real-time visualization tools.