Stories from the studio
Rendering Services: Things to Mention in the Brief
A 3D rendering brief should be well-written and properly structured to ensure that both clients and 3D artists understand every aspect of the future design. It needs to describe various points that include the project’s purpose, type of images, style, and the visualization’s overall mood. In CUUB, we always pay a lot of attention to the point brief that we receive from the client. The clear brief helps us in understanding the specific results that our clients are looking for and their target audience. It also reduces potential miscommunications and makes it easier to manage the project.
5 Best Angles for Architectural Exterior Rendering
One of the key elements in bringing your 3D graphics to life is the camera angles. Different perspectives have an impact on minute details, the local context, architectural highlights, and ultimately the perception of the projects. It is focused on striking a suitable balance between the prominent building features and the community.
How to distinguish an outstanding render from a mediocre one?
What is taste and is it important in architectural visualization? I thought what makes a good render outstanding, why some works, being of good quality, pass by our attention, while others are reflected in our memory and give pleasant emotions?
Place Branding - Reviving Cities through Brand Strategy
Place branding has evolved into a vital element of city marketing strategies that highlight the enticing aspects of the cities. Place branding could help the city's economy flourish and improve the quality of life for both locals and tourists. Sebastian Zenker, an associate professor at Copenhagen Business School, defines place branding as the intentional management of upgrading, changing, or creating the place brand in the minds of the place consumers.
Architectural photography and filmed changes in the world on it
I have always been interested in photography as an art form. Artistic painting, the progenitor of photography, is a reflection of the artist's imagination, also tells us a story, but in a different way, because it takes a long time to create it.
VR for Real Estate Industry
Have you ever purchased or sold real estate? The real estate market of today will then become clear to you. Virtual reality is already changing the real estate sector. Virtual reality technology has the potential to help real estate brokers expand their companies, attract more clients, and offer top-notch services.
Post-Production: How it Helps Create Stunning 3D Visuals
Renderings play a crucial role in the presentation of a project in this era of intense marketing, where architectural ideas increasingly seem to focus on hyper-realistic representation to persuade clients (or the jury in the case of architectural competitions) that the upcoming construction will achieve just as much quality as the visual fantasy. Because of this, new upgrades and rendering-specific software are released every year.
What is Sensory Urbanism?
A response to urban planning and thinking methods that rely too much on our sense of sight is sensory urbanism. The concept promotes paying more attention to not just how our cities appear but also how they feel, smell, and sound by renewing an appreciation for the senses that have been ignored.
Innovation in Sustainability: How 3D Technologies Help Architects
We at CUUB studio are constantly at the forefront of learning about and putting the most recent techniques for 3D architecture visualization into practice. And in this post, we'll discuss the most recent tools that enable architects to create sustainable ideas. You'll learn about the cutting-edge digital technologies that may assist you in further enhancing and presenting your environmentally friendly ideas. Let's get started now!
Benefits of Architectural Animation for Project Presentation
The art of introducing and selling projects to clients has been altered by architectural animation for presentations. It provided architects the ability to figuratively 'create' imaginary castles before the audience. Interactive graphics are effective tools because they are surrounded by beautiful surroundings and are vibrant and audible. CGI made it possible for professionals to present potential clients their visions in photorealistic quality and motion.