Stories from the studio

Architecture and design are not merely about creating visually appealing structures; they are about crafting spaces that enhance the lives of their inhabitants, contribute positively to the environment, and meet the needs of society. In this context, performance measurement plays a pivotal role in evaluating the success of architectural projects. By assessing various aspects such as functional efficiency, environmental sustainability, user satisfaction, economic viability, and aesthetic appeal, architects and designers can gauge the effectiveness of their designs and identify opportunities for improvement. This essay delves deeper into the significance of performance measurement in architecture and design, exploring its different dimensions and showcasing its impact on driving success in the field.

This year, our CUUB team had the pleasure to attend an amazing event MIPIM 2024. MIPIM is the premier real estate event, showcased emerging trends and provided a platform for industry leaders to discuss the future of the market and get valuable contacts. This year, significant attention was on sustainable development, technological integration, and the rising importance of emerging markets, especially in the Middle East. And, of course, we highlighted some key trends during this event.

Choosing the right college or school is a monumental decision in a young person's journey, often involving considerable time and effort during the selection process. In today's digital age, students commonly turn to the internet to weigh their options, making a robust content marketing strategy essential for educational institutions aiming to capture the attention of prospective students and to keep it.

In the evolving landscape of architecture, storytelling plays a pivotal role in engaging audiences and conveying the essence of built environments. Traditionally, architects have relied on various mediums — drawings, models, and presentations — to narrate their design concepts. However, with the advent of Artificial Intelligence (AI), a new realm of possibilities has emerged, offering architects innovative tools to enhance their storytelling capabilities. This essay explores the impact of AI on architectural storytelling, examining its applications, benefits, and implications for the future.

Reflecting on the journey of crafting unforgettable hotel brands, it feels like we're painting a story where every brushstroke matters, from the broad swathes of architectural elegance to the fine details of a guest's personalized experience. As someone deeply entrenched in the world of visual storytelling for brands, particularly within the real estate and visualization sphere, the process of elevating hotel branding feels very close to home.

The marketing mix is a foundational concept in marketing that outlines the various tactics and strategies businesses use to promote and sell their products or services. Traditionally, the marketing mix is composed of the 4Ps: Product, Price, Place, and Promotion. However, in the context of real estate development, these elements are often adapted to meet the unique challenges and opportunities of the industry. Furthermore, with the advent of digital technology, the way these elements are implemented has significantly evolved, leading to a distinction between traditional and digital approaches to the marketing mix in real estate development.

Andrew Chung is a Senior Associate at fjcstudio. He is a well rounded design professional with particular interests in design excellence, training and culture and quality systems development and implementation. He has contributed to award-winning projects in the residential, commercial, educational, and public sectors. Andrew is also an experienced architectural photographer and the founder of Best Cafe Designs, a website showcasing unique coffee shop designs from around the world. We were glad that Andrew shared with us a story about his career path, approach to creative work and new project Best Cafe Designs.

The intersection of architecture and game design may seem unexpected at first glance, but upon deeper exploration, it becomes evident that these two disciplines share fundamental principles of creativity, spatial design, and immersive storytelling. Architects turned game creators are leveraging their expertise in spatial design, urban planning, and narrative construction to push the boundaries of gaming experiences. This essay delves into the fascinating journey of architects transitioning into the realm of game design, exploring the synergies between these fields and the innovative contributions they bring to the gaming industry.

Engaging buyers in the real estate market is increasingly becoming a blend of art and science, especially in the digital age where content marketing plays a pivotal role. The essence of content marketing in real estate is to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action. This essay explores the strategic applications of content marketing in the real estate industry and concludes with insights on how to leverage these strategies effectively.

Renata is presently Director of Technology Solutions at Colliers. Renata is dedicated to advancing digitization in Real Estate. Her role involves assisting in shaping Smart Building Strategies, overseeing the incorporation and coordination of smart solutions in buildings, and educating end-users for optimal engagement. She collaborates extensively with both startups and major tech companies to create technological solutions that align with the genuine requirements of building occupants, leaders, and owners.